People that own businesses sometimes wonder how they can increase their sales and make more money. If this sounds like you, then you may benefit from a marketing strategy known as email marketing. Continue reading to learn more about how email marketing can help you to reach your business goals.
Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer – this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.
If you want your email marketing messages to get to the right inboxes, target anyone whom you send to. If you already have a core set of fans or followers, offer discounts or promotions to those who get friends to show up. Anyone curious in your products and services probable has known others with similar interests, which mean you, can organically grow your list through existing social relationships.
If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
Double and triple proof your emails before you hit the “send” button. It’s essential that your emails or newsletters are correct, especially if you want to appear professional. Before you ever hit “send,” test your email layout to ensure your satisfaction with the way it looks. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Use consistency in your message. Always make use of the same company color and logo in your email. Choose a font everyone can read easily. By doing this, you begin to create brand recognition, and customers will look forward to your next message. For a business to be successful, it needs to be instantly recognizable, especially when it comes to email marketing.
Strategically plan when your emails will go out. People do not like getting emails at inconvenient times, especially if it’s something that they have to act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more sales than you otherwise would.
Clearly posting an unsubscribe link is recommended. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it cannot be found. It is important that your customers feel in control and that they aren’t being forced into anything.
Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them.
Pay attention to the demographics within your subscriber base. See what content and links intrigued a particular segment of your audience, and then follow up with a new email to that subgroup. The boost in your response rate from peeling away the top layer will really surprise you, but in a delightful way.
It is significantly more effective to build your own e-mail list for e-mail marketing than to purchase a list, or acquire the services of a marketing company that has their own lists. The reason for this is that everyone who submits their e-mail address to be a part of your list is interested in the services or products that you have to offer. These people are far more likely to be receptive to your e-mail.
This Dave and Ginny article has shown how easy and effective it is to set up an email marketing campaign. The time is now to start, if you aren’t already utilizing email marketing. Use the tips you have learned here and watch your business soar toward success.